NAWA is a premium dates and Maamoul brand inspired by the humble seed that holds the promise of growth, abundance, and giving. Rooted in the values of authenticity, Arabic hospitality, and craftsmanship, Nawa brings together carefully selected dates and handcrafted Maamoul to create a refined experience where quality begins at the roots and every detail […]
The collaboration focused on building Nawa as a distinctive premium food brand rooted in its story and heritage. We developed the logo and visual identity around the concept of the seed, then extended this direction across product design and packaging to create a cohesive and memorable brand experience. We also translated the brand into social media, paid advertising, and UI/UX, creating a consistent presence across its physical and digital touchpoints.
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